THE SCIENCE BEHIND WHY
VIDEO WORKS
VIDEO IS MEMORABLE
VISUALLY STIMULATING
Harvard
In one study, 80% of viewers recalled a video ad they have seen in the past 30 days. That’s impressive.
Direct
Video explains quickly and more accurately, & elicits emotional responses like no other medium.
Curiosity
The play button is considered the most compelling call to action because it solicits curiosity from the brain.
30 WAYS TO USE VIDEO
THE SCIENCE BEHIND WHY
VIDEO WORKS
VIDEO IS MEMORABLE
CONVEYS A MESSAGE
VISUALLY STIMULATING
Harvard
In one study, 80% of viewers recalled a video ad they have seen in the past 30 days. That’s impressive.
Direct
Video explains quickly and more accurately & elicits emotional responses like no other medium.
Curiosity
The play button is considered the most compelling call to action because it solicits curiosity from the brain.
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